One Click Up Sells

Up Sells To Identify Most Valuable Clients (MVC)…Results

Ryan Chapman — Wed, 16 Jun 2010 19:25:45 +0000

Maybe you’ve already discovered this, but one of the more indirect ways that up sells (and in particular post initial transaction one click up sells) can be used is to identify your most valuable clients.

I heard about this concept from a top marketer, but to really get some solid numbers on it I decided to run my own test.

My core business includes a Membership base. In order to strengthen our relationship and roll out the opportunity for our members to receive additional support via coaching, we held a live event in March of this year. We had our members register online and then offered a couple up sells. I tweaked the default script to allow for quantity to be selected on the one click up sell pages, and offered first the opportunity to bring 1-4 guests and finally the opportunity to upgrade their registration to the event to VIP.

VIP status gave them priority seating during the 2 day event, as well as access to a VIP dinner. They also received an additional ribbon on their name tag that clearly identified them as VIP. During the 2 days there were invitations to upgrade their membership to include coaching. Our cost of VIP benefits was slightly higher than what we charged for VIP, but that was OK since we had very positive ROI on the event over all.

But here is what is important about up sells and live events (particularly the use of one click up sells to have clients self identify as VIP)… VIP’s were 400% more likely to invest in coaching that non-VIP attendees.

Noticeably, we didn’t MAXIMIZE the opportunity to identify our MVCs.

July we have another member appreciation event. We quadrupled the cost to attend, doubled the cost of VIP upgrade and boosted the benefits to include breakfast in a special VIP lounge on day one, some special drawing gifts at the VIP dinner, in addition to the name tag ribbons, etc. We’ll also be including some other special, unannounced bonuses for our VIPs. I’ll report back on those, once we have results.

What’s all this mean to you?

There are ways to offer up sells that can help you focus your marketing dollars, time & effort in the right areas to maximize ROI. Don’t think online up sells are just for information products.

Darcy Juarez on One Click Up Sell Script for InfusionSoft

Ryan Chapman — Mon, 28 Dec 2009 20:37:58 +0000

Chris Oyolokor on One Click Up Sell for InfusionSoft

Ryan Chapman — Mon, 28 Dec 2009 20:29:55 +0000

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Ryan Chapman — Thu, 10 Dec 2009 04:30:15 +0000

In the remainder of this 20 minute plus freestyle interview with John Alanis, we continue to dive deep into the benefits and downsides of one click up sells. While John does use InfusionSoft for his online one click up sells, much of the discussion ends up being about offline up sells as well. At the very end, around 20 minutes in, I drop an up sell concept on John that gets a visible reaction and ends up going into his MUST DO notebook he takes to every educational event. I must say, that made me feel honored.

To learn how you can get one click up sells working for you in less than 7 minutes and for only $1, Go Here Now

Up Sell Interview #1 with Seasoned Marketer

Ryan Chapman — Wed, 09 Dec 2009 22:33:55 +0000

In this 20 minute plus freestyle interview with John Alanis, we dive deep into the benefits and downsides of one click up sells. While John does use InfusionSoft for his online one click up sells, much of the discussion ends up being about offline up sells as well. At the very end, around 20 minutes in, I drop an up sell concept on John that gets a visible reaction and ends up going into his MUST DO notebook he takes to every educational event. I must say, that made me feel honored.

Two Step Order Forms

Ryan Chapman — Wed, 09 Sep 2009 23:47:15 +0000

A lot of people have been asking me about ’2 step’ order forms with infusionsoft. Below you’ll find a simple video that explains how to do it! It’s all pre orderform processing so it’s before the One Click Up Sell Script comes into play. In this example the name and email of the prospect is asked for before they reach the order form as if it’s part of the ‘checkout’ process. I’m sure there is a reason that they opted to stop at name and email. Personally, I’m inclined to believe that most online consumers have been trained to go through a multiple step checkout processes and would not hesitate to provide their name, ‘shipping’ address and email before they hit the actual ‘order form’.

Remember it’s all about consumer perception and not our perception. We know about order forms and how it’s supposed to be a ‘one’ step process. They don’t. Further, the quality of the lead is much higher for those who won’t hesitate to fill in their ‘shipping’ address & it allows for some direct mail marketing which is more likely to push them over the hump than a set of emails….My Two Cents. Click the image below to begin enjoying the video.