A lot of people have been asking me about ’2 step’ order forms with infusionsoft. Below you’ll find a simple video that explains how to do it! It’s all pre orderform processing so it’s before the One Click Up Sell Script comes into play. In this example the name and email of the prospect is asked for before they reach the order form as if it’s part of the ‘checkout’ process. I’m sure there is a reason that they opted to stop at name and email. Personally, I’m inclined to believe that most online consumers have been trained to go through a multiple step checkout processes and would not hesitate to provide their name, ‘shipping’ address and email before they hit the actual ‘order form’.
Remember it’s all about consumer perception and not our perception. We know about order forms and how it’s supposed to be a ‘one’ step process. They don’t. Further, the quality of the lead is much higher for those who won’t hesitate to fill in their ‘shipping’ address & it allows for some direct mail marketing which is more likely to push them over the hump than a set of emails….My Two Cents. Click the image below to begin enjoying the video.